Filed under: usability
It is necessary to understand a few things very well. Your site:
* Visitors to the belief that they want on a site that should give
* Communicate well with visitors to your site, they must believe it will hurt business. So, “I got out of that relationship, such as what” questions to answer.
* Visitors and time consuming more pages should help.
To a site, especially an e-Commerce site, 4 types of income visitors:
* Perfect visitors.
This type of visitors, they know very well what they want. These types of visitors, to the page you want the product to not put any obstacles and ways to reach, with sales in general will result.
* What-you-want-some-knowledge visitors.
These types of visitors, what they want, even if the information has not decided exactly are the visitors. These types of visitors, your products, your best product on the market that explain the product to give the details will result in sales.
* Do not know what visitors want.
Although it is not a request of this type of visitors, right at a time, a true product, has found a correct way, “What-you-want-some-knowledge visitors” will become.
* Loss visitors.
When these people for what is worth the effort because this type of visitors to your site by mistake or purpose of your site you have a different purpose for visitors.
Visitors to your site, improve understanding and motifs related to your site, the correct, target, true, true to draw visitors to your site is the most important factors for success. In the 1990s, before the big dot.com collapse, the success of a site, that site was measured by the number of visitors. To draw visitors to the site, was considered the greatest success. But how much of this is wrong these days, can see very well. Now, back to that period in a very left.
Of course, very important visitors coming to your site, but each is important, to drag about your site to succeed, right, target, true, true is to have visitors. Now the question must be asked “how many visitors to the right” has been, is not.
Note: Blogs Alem site, every week, a blog from Turkey, has declared the week of the blog. Night of the week, the week was the first blog Devletsah. This week the six-Top Design. Deep Waters blog author Serdar Kaya, blogumla wrote about the really good things. Thank you Serdar. Support for and interest.
Recently found, and started to follow a blog I’d like to share with you. This blog belongs to the Cihan Salim. In this blog, web, Internet and technology issues, fresh, informative, well-received in the pen, there are good articles. Necessarily follow.
Filed under: usability
I’m following, in addition Turkish blogs , many foreigners trying to follow the blog. Sometimes I also add comments to these blogs. The other day, one of the site’s visitors, I have followed the interpretation of foreign blogs one saw me and commented to me why the address of the site design based on the six questions were not provided.
As I stated above, written in foreign sites in the comments, I would only write my name, but “website address” field blank leave. This is the reason I am a “statistical addicted” to be.
The tool provides information about a site, most, in my view, are that the site’s visitor statistics. What page is visited more visitors? How many minutes are left? Which page, the site is abandoned? The other links on a given page if I see them, and do you click? Here are answers to these questions, read a good statistical results and to assess lies. Statistical information, the failure or success of a site, see the section, and is able to understand the greatest tools used. In particular, the most efficient way to detect the end of figure, having a good statistics program and the data from this program goes a good way able to read.
In addition, if your site is A / B testing to do, you need to have a good statistics program. A / B tests, many e-commerce site, had to do on a regular basis is a test method. In short, to explain, if necessary, the problem is the credibility of a page, A and B by the name of two different versions to create a totally random, coming to your site visitors, A or B version of the show, the two versions use the statistics gathered, and which end figure to perform or the problem to the solution has helped to find.
For example, one of the people who visit e-commerce site, the payment page, you can have your site as an information. Various focus groups, user tests and user monitoring (contextual inquiry) method with the problem on this page “on the shipping fee is specified in the” You’ve got to the blood. A version of (former) and the B version of (new), which in an open carriage to the page describing the random visitors have started to offer, but by comparing the relevant statistics, transportation costs of the issue really whether you can find.
My site, is entirely personal, but the statistical data gathering, and I like to analyze this data. Which page is more interesting? Visitors, what search site, and is trying to find? To read more articles to visitors wondering, how should I create the menu? Here is the answer to these questions, I’ve used most of the time I can find a web statistics program.
Statistical data, to create a good and efficient data, a determined will play a major role in the solution of the problem. That is, unnecessary, ineffective and irrelevant data, statistical results should not be included. Here I therefore, written in foreign sites in the comments I prefer not to write the site’s address. Because written English is a blog with a comment of the majority of people will visit the site, they will not want to compare Turkish with a blog and a blog that they encountered, the site will be immediately abandoned. Of course, all this, to me, statistics is to give false information.
One semester, Google “invisible plane” and the people searching, I came to my site. Of course, these types of visitors, site of the “invisible plane” with the understanding that, and my hand were separated from the site to quickly “inefficient data” were coming. Inefficient with visitors.
Filed under: usability
Loss, the user’s entire structure is in place, how come there and the place to go where and how to know is defined as (Elm and Woods, 1985; Conklin, 1987). “Where?”, “Nerdeydim?” And “Where you gonna go?” Ask questions that a user who is lost in multiple environments. Disappearance Alanyazınında the ‘lostness’ instead usually’ disorientation ‘and the word is used instead of or in conjunction, these two concepts have been used each other has been observed. Usually ‘Lostness’ concept disappeared when the user is being used in the description’ disorientation ‘self-concepts in the user’s environment into the more generic aspects also is used to describe a situation.
A user who has lost in the multi-media show which behavior can be explained by the Figure 1 model. User self-first, where it is now, how it is here and asks you where to go. There are two ways the user can choose. First to leave the environment and another environment in itself and deserves re-direction. While in this orientation, the back button or other navigation tools may come back from the road, or the necessary information to investigate other ways to read it again. All of these processes to the user much more time, learning time is not increased. If you can use to get user information is successful in finding ways to have reached the goal, can not succeed if you try again, self-direction or in other words, media can not leave can leave a learning process
Filed under: usability
The success of web strategies that ease of use starts with the usability. E-commerce of all kinds, continues with well-thought-out and experience the ease of use. Opponent click a mouse, a remote on the market in ease of use as a usability problem, represents the greatest in digital communications.
The web site you use to customers in line, next to your customers as e-commerce in the oration will determine your success.
Ease of use, the first two principal components in web design constitutes success. So efficient and effective submission of your online offerings. Only professionals with an online strategy to reach target audiences, and satisfied customers can be assured dependence. Useful and well designed site, with the function and application of your Online-supply provides a positive detection. A site on a regular basis, especially useful on the Internet will increase the demand from shoppers buying. As a result, ease of use will determine the customer dependence.
Full-service Online Marketing Agency as usability specialists; existing web applications (Website, Webshop, Web links, Portal) in line with customer expectations and user information, the test is easy to use. Site design and content editing (Content-Design / Screen.Design) next to the customer to address the way (Joy of Use / Likeability) are analyzed. In the light of the information obtained with you and determine the most appropriate online strategy will optimize your site.
Besides, user movement tracking system for Real-Time-User-Tracking mount ederiz. User-Tracking systems to analyze the movement on your site, and thus the user’s online activities and the success of the applications have to provide effective control in a way.
Filed under: usability
If the managers are managing the development of the site, not «mature» to conduct usability testing, believing that to attract users is expensive, you can use a lower-cost alternative – the assessment of the criteria.
Most usability tests contradict the expert evaluation. It remains unclear who should be the expert, and what qualities should possess expert.
For the reasons stated above, we can not rely on the opinion of an expert who understands the specifics of bad users. And how would the experience in the assessment, he did not have before it starts to work, you need to know by what criteria he is going to evaluate the site.
Criteria should be defined in advance, otherwise the risk is high that the «expert» draw attention to the little things and miss something important.
Many of the criteria by which to evaluate the site, already described in the literature. Their description can be found on the Internet.
From the most basic evaluation sheets to heuristics, which should be checked. Their purpose is to standardize assessment procedures and exceptions, if possible, the human factor of who is evaluating (his forgetfulness, passion, and since).
One of the easiest ways to standardize the evaluation, it is one of the evaluation sheets.
Here is a list of facilities subject to inspection:
* Information Architecture and Navigation
* Structure of pages and design
* Content (content)
* Forms and Dialogs
* Graphics
* Colors
* Appearance of text
* Resistance to errors
* Browser compatibility and Implementation
Check each of them is to find answers to questions, the various quality custom web site.
Filed under: usability
When there is a new generation of multimedia OS, many had pinned great hopes on it. In the end, however, failed, but it is not important. So, in 2000, went BeOS R5, which was decorated with one of the most unusual images.
BeOS R5
1. Desktop – again a green light! With such a solid and realistic “table” interface might have to do is fully three-dimensional!
2. Browser – The term “web surfing” prizhilos, but the icon with a metaphor and remained exotic. A pity!
3. File Manager – They like to say to us: “It helps to search for files!” Very funny metaphor. The truth is, I would not like the dog-manager navodil order in my documents – dogs are rarely successful.
Filed under: usability
Advertising budgets for commercial sites are several times higher than the budget of development. Competition for visitors is very high. In contextual advertising played the whole battle for first place in the list of sponsored links, thus bringing the cost becomes comparable to the revenue to be derived from the visitor. In doing so, the percentage of loss of visitors on the first page of a site for all to be unreasonably high. An effort to get all the new visitors, site managers often overlook the most important – the effectiveness of the site.
Usability is an approach based on the interests of users, allows fully realize the site reserves, and improve the efficiency of business several times, without the additional traffic. And if the profits from attracting new visitors pose hidden costs to increase the load stability of the site, the increase of user experience (customer satisfaction) had a net profit, because the load on the server is not increasing.
Contrary to popular belief that the Internet user is guided mainly in the choice of commodity prices, noted that more likely to make a purchase on the site, which gives him credibility, even if the price on this site is higher than at competing.
This is because the user convenience of the site projects for the entire service company, even when it has no reason to do so. He expects that if the site is convenient, the service that it would be convenient.
Work to improve the ease of use of the site requires less financial investment than advertising. A benefit resulting from this work, can compete with the income from advertising.
Of course, this rule can best illustrate the example of popular sites. For beginners saytostroiteley it might not be so obvious, yet they still do not have large advertising budgets, it is advisable to pay great attention to usability, so that the most effective use of the traffic of visitors that can be advertising.
Filed under: usability
Recently, at the TED conference site published a fairly old, but very inspired many who participated at the time of the conference report to Scott Maklauda – a popular comic artist and author of a remarkable series of books Understanding Comics, Reinventing comics and Making Comics, and comics about Google Chrome.
Scott talks about his family, his vision of comics, their role in art and life as well as on how comics can be submitted online. In addition, it is divided by four rules, which considers it a credo:
# Learn from each;
# Do not repeat in any way for anyone;
# Look for patterns and regularities;
# Always work fully.
TED Conference itself stands out against the backdrop of the many others that it is not dedicated to a particular narrow topic. It brings together specialists in many areas that are technology, design, development services, science and, most importantly, want to share with one another inspiration. The conference is held twice a year around the world.